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"In any language, the whole world is united by a ball." --- Steve Amoia, World Football Commentaries

Friday, July 16, 2010

Leaders in Performance: 7 October 2010 Chelsea FC

A guest post by Philip Clarke in behalf of Leaders in Football


Leaders In Football

Dear Steve,

Are you up to date with the latest techniques used by the most successful teams and athletes?

Would an in depth case study of one of Europe's most successful football teams be of interest?

Have you heard of the famous Milan Lab?

These questions and more will be discussed in-depth on the 7th of October at Stamford Bridge, London when Bruno Demichelis, Assistant Manager of Premier League and FA Cup double-winners Chelsea FC, takes to the stage to discuss science and technology from Milan to an invite-only audience of 300 sporting directors, performance directors, technical directors and elite coaches.

Highlighted as one of the most insightful speakers last year, and in response to delegate feedback and requests, Demechelis is returning to provide a more detailed presentation in a session dubbed 'Art or Science: Lessons from Milan', reflecting on his experiences at AC Milan where he spent 22 years as part of the backroom staff during the clubs golden era which yielded 7 Serie A Titles, 5 Champions League Titles, 4 FIFA World Titles and 5 Supercoppa Italiana Cups.

As an originator of the famous Milan Lab, the 'High Tech Scientific Research Centre' set up by AC Milan focussed on the psychological and physical attributes of players, with Demichelis an expert in determining when a player should be rested to prevent higher risks of injury.

The 'Milan Lab' concept has travelled the world of football inspiring many football clubs to develop and implement their own 'science labs'. Bruno will be discussing what scientific and medical techniques were used to prepare players, how the team predicted injuries to their most valuable assets, and show how they ensured their players performed at a higher level for longer. With only minute details making the difference in top level sport, Demichelis's unparalleled knowledge at the peak of world football will be invaluable for the carefully selected audience of leading sporting practitioners.

De Mechelis joins an inspirational line-up of speakers that already includes Billy Beane, General Manager, Oakland A's and Kevin Roberts, CEO, Saatchi & Saatchi.

For the latest conference content being planned for Leaders in Performance please visit:

Leaders in Performance
will be capping its overall attendance to ensure the quality and relevance of those attending and an early sell out is expected. If you would like more information please contact one of the team on +44 (0) 208 545 1595 or email performance@leadersinfootball.com

To see a review of last years event, including a highlights video please click here:

So WHO will be attending?
Ajax / Anderlecht / Aston Villa FC / Atlanta Football PSFC / Austrian Football Association / Europe BiteTech Inc . / Blackburn Rovers FC / Bolton Wanderers FC / BP Castrol / Bristol Rugby / British Basketball / British Cycling / ECB / British Olympic Association / California Soccer Association / Soccer Operations CASL / Celtic FC / Championship Manager / Centennial College Toronto / Danish Football Association / Chelsea FC / Coaching for Hope / Coaching Ireland / Pepsico / Colostrum UK Ltd / CSKA Moscow / DC United / The PFA / DFW Tornados Soccer Club / Double Pass / Spinsight Ltd / English Institute of Sport / Seattle Sounders FC / Liverpool FC / European Athletics Coaches Association / Everton FC / FA Wales / FC Koln / Fenerbahce FC / Fulham FC / Gatorade / First Wave Sports / Football Exchange / French Football Federation / Prozone / Gloucester / Hull City FC / Human Kinetics Europe / Inter Milan FC / Irish Rugby Football Union / Kent County Cricket Club / Key Sports Management / Lancashire County Cricket Club / Leading Teams / Rugby Leeds / Leicester Tigers / UK SPORT / Liverpool John Moores University / LMA / London Wasps / LTA / Manchester City FC / Manchester United FC / McLaren Racing Ltd / Minnesota Timberwolves / New York Red Bulls / Real Madrid TEC / Motorcycle Sport Honda Motor Europe / Newcastle United FC / Nike EMEA / Oklahoma City Thunder / Optima-Life / Match World Ltd / Premier Rug by / RFL / Professional Game Match Officials / Rabobank Cycling Team / Rally Prodrive Motorsport / Richmond Tigers (AFL) / Right to Play UK / Rugby Football League / RYA Skandia Team GBR / Saracens / Scout 7 / Sleep Athlete / South African Cricket Team / Sporting Club de Portugal / Sports Data Hub / Sports Technology Institute / Rugby SRU / St Etienne / Success in Football / SWL / UK Athletics / Sport Science & Performance Psychology / The Sporting Edge / The Elite Football Centre / The Norwegian Football Association / The Performance State Coaching / The Welsh Rugby Union / Welsh Hockey Union / Rugby World / United States Olympic Committee - Sport Performance Division / Welsh Football Trust / West Bromwich Albion FC and many more.


General Manager,
Oakland A's

CEO, Saatchi & Saatchi

Director of Team Operations, Chelsea FC

Sporting Director, AS Saint-Etienne

Click here to see a full list of speakers >>










Best wishes from Leaders in Football

LeadersInPerformance, 3 Palmerston Road, Wimbledon, London SW19 1PG
Tel: +44(0)20 8545 1595 | Fax: +44 (0)20 8545 1599 | Email: performance@leadersinfootball.com

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