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Wednesday, September 19, 2007

Real Madrid is the Top Brand in World Football

According to BBDO Consulting, Real Madrid of Spain is the top brand in world football.

"Madrid has a brand value of almost 1.1 billion euros ($1.53 billion), BBDO, a unit of Omnicom Inc., the world's largest advertising agency, said in its initial ranking of the 25 most valuable teams in Europe. Spanish rival Barcelona is second at 948 million euros and English Premier League champion Manchester United is third at 922 million."

Source: Bloomberg by Bob Bensch, 19 September 2007.

Their shirt sponsor, BWIN, an online betting site, pays Real Madrid 20 million euros a year.

Here are the top ten clubs, in millions of Euros, according to Bloomberg:
1.  Real Madrid: 1,063
2. Barcelona: 948
3. Man. United: 922
4. Chelsea: 828
5. AC Milan: 824
6. Bayern Munich: 727
7. Internazionale: 715
8. Arsenal: 712
9. Juventus: 709
10. Liverpool: 645

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